June 21, 2010

For Immediate Release
Contact: Mikki Trowbridge
Phone: 503-883-4433 or 1-866-363-4433 (toll-free)
Email: mtrowbridge@creativeco.com
Web: www.creativeco.com
 
Creative Company enhances branding for Salem Health

MCMINNVILLE, OR: Creative Company, Inc., a strategic branding and communications firm, has been chosen to create and roll out an integrated brand system for Salem Health, Oregon’s 5th largest healthcare organization. Using an updated logo design, Creative Company is designing an overall “look and feel” for implementing the new identity system, and providing staff with tools to make their jobs easier while supporting a consistent brand program.

Included in the brand definition and brand program is an ID Guide designed to identify the various levels of branding, distinguish which levels of the organization will have an individual identity, and choose an accent color for each individual operating entity or service line. Templates are being developed for communication tools including formats for in-house flyers and newsletters, a brochure and folder system, stationery, print and electronic ads, as well as PowerPoint formats.

“Creative Company has helped us organize the many levels of logos within our overall brand, and create a cohesive look and feel that still offers flexibility in its final execution,” stated Sherryll Johnson Hoar, Salem Health’s Manager of Marketing and Communications. “By creating templates for our in-house team to work with, we are creating a system that will work for the long-term while managing the many applications of our logo and identity efficiently,” added Hoar.

Creative Company is also developing formats for the twice-yearly Messenger magazine and alternating Messenger Express, to unify their design and reflect the new brand look. The magazine format organizes standard departments and page layouts to help readers easily find what they’re looking for.

“The overall look we’ve created is soft, comforting and inviting, and it provides an adaptable system to support ongoing communications within different parts of the organization, while maintaining a recognizable look for Salem Health,” commented Jennifer Larsen Morrow, Creative Company’s president. “We have gained a deeper understanding of the scope and breadth of healthcare services offered, and of the organization’s commitment to exceptional care at all levels. Our goal is to have our work express and visualize that commitment to the many communities served by Salem Health.”
The new brand system begun to appear in January of 2010, and will continue to roll out over the upcoming months.

About Creative Company
Creative Company, established in 1978 in Salem, Oregon and now based in McMinnville, advances businesses and organizations through strategic thinking and comprehensive branding and marketing programs. Creative Company’s work in marketing and branding has achieved exceptional results for food producers, financial and professional services firms, colleges, and manufacturing companies in the Northwest and beyond. For more information on Creative Company visit www.creativeco.com.
 
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